The Small-Scale Accommodation Survey(SSAS) is a free web-based tool that provides operators of hotels, motels and serviced apartments (with less than 15 rooms), visitor hostels and caravan parks the opportunity to track their own monthly performance against others in their region and state in a strictly confidential environment.
Now live and data available
The Small Scale Accommodation Survey (SSAS) was launched on Friday 22 February 2013. To submit your establishment's data, and to see what the SSAS is all about, please click here: http://ssas.strglobal.com
Participating establishments will receive their confidential Property Report via email. For information on how to get the most out of your report, please download the ‘SSAS Property Report – How to use your Property Report’ document below.
Access the full Sector Report, including breakdowns by regions, state and sector, please click here.
Not registered yet? Get involved now…
It’s not too late to register your establishment. Registration is as easy as completing the online registration form or to register multiple establishments, please download the Microsoft Excel 'Call to Action' property workbook provided below.
SSAS Online Registration Form
Participating establishments will receive:
- A confidential monthly report detailing your establishment's performance relative to other like‑establishments in their sector, tourism region, state - both as charts and data.
- Broader level performance data at the sector, region, state, and national levels.
The following short videos provide more information:
Overview of the Small-Scale Accommodation Survey [VIDEO 4:03MINS]- Small Scale Accommodation Survey - What is Benchmarking? [VIDEO 2:04MINS]
About the SSAS
Through Tourism 2020, Tourism Research Australia (TRA) is working with STR Global Limited (STR) to collect, collate and display the performance of small-scale accommodation properties throughout Australia, covering:
- Hotels, motels and serviced apartments (up to 14 rooms)
- Visitor hostels
- Caravan parks (cabins and sites)
The SSAS is an initiative of Australian and state and territory governments with the support of industry associations.
That music festival drove occupancy rates to full but what impact did it have on yields? That new road into your tourism region is open but what impact is it having on takings? The SSAS is designed to assist answer those questions and assist grow your business, maximise returns, and improve business planning.
For the broader industry and government at all levels, the SSAS provides a deeper understanding of regional and sectoral performance for policy and planning purposes.
The SSAS is an initiative of Australian and state and territory governments with the support of industry associations.
Related information
More information
For more information about the Small-Scale Accommodation Survey contact TRA by:
Email: tourism.research@ret.gov.au