An effective way to address many challenges facing Australia's tourism industry is a coordinated effort from all stakeholders. In this context, Destination Management Planning has emerged as an excellent mechanism for improved cooperation and collaboration with local industry, and for strengthening partnerships with regional economic development agencies/boards and education and training providers.
The Best Practice Destination Management Planning Framework
[PDF, 118KB] outlines a strategic and integrated approach to tourism planning and provides the tourism organisation with the tools to produce sustainable and competitive tourism in a destination.
The potential benefits for destinations, communities, business operators and tourism agencies that can be achieved through effective Destination Management Planning include:
- improved destination competitiveness:
- Increased destination appeal resulting in increased visitation and yield.
- Competitive advantages.
- Ongoing investment in tourism.
- increased visitor satisfaction:
- Delivering on the brand promise.
- Increased repeat visitation.
- Enhanced destination reputation.
- economic, social and environmental sustainability:
- Increase in tourism's contribution to destination's economy.
- Community support for tourism development.
- Controlling tourism's environmental impacts.
- Long term industry viability.
- effective partnerships:
- Avoiding duplication of resources.
- Bringing a focus to developing the full visitor experience from arrival through to departure.
- Increasing the profile of tourism in regional destinations.
- Minimising any conflicts that may arise between tourism and other sectors.
- continuous improvement:
- Early awareness of emerging trends.
- Development of innovation and new technology.
- Constant refreshing of destination brand.