About the Tourism Quality Council of Australia
Timeline
Priority actions
Related documents
More information
About the Tourism Quality Council of Australia
The Tourism Quality Council of Australia (TQCA) was established to oversee the National Tourism Accreditation Framework (NTAF) and administer T-QUAL Accreditation under Tourism 2020.
The TQCA is responsible for overseeing the administration of T-QUAL Accreditation and is the decision maker for granting T-QUAL Accreditation Master Licences to quality assurance schemes such as accreditation programs and Large Tourism Organisations that apply a quality standard to their operations, business units or related business entities.
Timeline
The TQCA was established by the Minister for Tourism. The Minister for Tourism launched T-QUAL Accreditation at the Australian Tourism Exchange on 2 April 2011.
Priority actions
T-QUAL Accreditation is a key deliverable of one of the six strategic areas outlined under Tourism 2020:
Build Industry Resilience, Productivity & Quality
Objective
Tourism operators can grow their profitability and marketability by delivering higher quality products and services using improved business planning, systems and standards.
Actions
Encourage tourism operators’ quality focus and uptake of T-QUAL accreditation (TQCA) working with industry associations and STOs; Australian Government to support administration (RET), and marketing (TA).
Key Deliverables
Marketing campaign for T-QUAL Tick to raise consumer awareness and understanding of T-QUAL accredited operators.
Measurement
Increase in the number of businesses with T-QUAL Accreditation – TQCA to report.
Current Status, achievements and outcomes
- There are 15 quality assurance schemes (representing around 10,000 operators), that have gained T-QUAL Accreditation since the program’s launch on 2 April 2011.
- Consumer marketing for T-QUAL was launched on 6 December 2011. This included the preferential listing of T-QUAL endorsed products on Australia.com, the development of a T-QUAL micro site on TripAdvisor (which achieved over 80,000 unique visitors), advertising across travel planning sites, and the T-QUAL Tick Tour (which achieved over 150 media articles with a potential reach of over 40 million consumers). The 2012/2013 campaign commenced on 24 October 2012 and includes the reinstatement of the TripAdvisor micro site, monthly four page advertorials in News Limited publications, and the T-QUAL Tick Race which will see three of Australia’s top family oriented bloggers racing around the country to showcase and promote T-QUAL endorsed products and services.
Related documents
More information
For more information about the Tourism Quality Council of Australia contact the TQCA Secretariat by either:
Email: TQCA@ret.gov.au
Phone: (02) 6243 7024