About T-QUAL Accreditation
T-QUAL Accreditation is Australia's national tourism accreditation framework, identifiable by a national symbol of quality, the T-QUAL Tick.
T-QUAL Accreditation was developed by governments and industry to promote quality experiences for tourism consumers by recognising sustainable and capable tourism businesses and operators nationally.
The T-QUAL Tick identifies the tourism businesses and operators in Australia that have been endorsed as meeting the quality standards of T-QUAL Accreditation and provides one national symbol for consumers to be able to recognise quality products and services easily.
Quality assurance schemes, including accreditation programs and large tourism organisations that apply a quality standard to their operations, will continue to operate independently from T-QUAL Accreditation, however they, along with their operators or related business entities, will be able to co-brand with the T-QUAL Tick and be able to take advantage of the increased exposure and recognition through T-QUAL Accreditation.
T-QUAL Accreditation is administered by the Tourism Quality Council of Australia (TQCA) under Tourism 2020.
Tourism Australia is responsible for developing and implementing the T-QUAL Accreditation marketing strategy.
The Department of Resources, Energy and Tourism is responsible for policy, development and administration of T-QUAL Accreditation and for providing secretariat support to the TQCA.
Timeline
On 11 May 2010, the Australian Government announced the implementation and operation of the National Tourism Accreditation Framework as part of the National Long-Term Tourism Strategy. On 2 April 2011, the Minister for Tourism, the Hon Martin Ferguson AM MP, launched T-QUAL Accreditation to applications from accreditation programs and on 6 December 2011, the Minister launched T-QUAL Accreditation to consumers.
Applications for T-QUAL Accreditation are now open to quality assurance schemes, this includes accreditation programs and Large Tourism Organisations that apply a quality standard to their operations, businesses or related business entities.
The following YouTube presentation provides a comprehensive overview of T-QUAL Accreditation.
Funding
The Australian Government has committed $5.5 million in funding over four years to implement and operate T-QUAL Accreditation. Funding is administered by the Department of Resources, Energy and Tourism (RET).
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More information
For more information about T-QUAL Accreditation contact ntaf@ret.gov.au or visit the Tourism Australia website.