The successful grant recipient (a consortium lead by Avana Learning Pty Ltd) was announced by the Minister for Tourism on 13 June 2012.
The consortium is expected to launch the formal training programs in late 2012. More information on the Welcoming Chinese Visitors project can be found at the AVANA website.
About the project
The Welcoming Chinese Visitors project has been developed through the provision of $600,000 under the T-QUAL Strategic Tourism Investment Grants program, which has a requirement for matching cash.
The project aims to develop a range of Chinese cultural awareness and export ready training and support programs for the Australian tourism industry to improve service quality and enhance the capacity of industry to better understand and service the Chinese traveller.
This will be achieved through a nationally recognised training curriculum, a national system of trainers, an online academy and research and promotion activities to ensure awareness of the program.
Collaborating with AVANA on this program are China Ready & Accredited, the Australian Tourism Export Council (ATEC) and TAFE NSW – Western Sydney Institute.
Avana Learning Pty Ltd will be responsible for ensuring that the project continues after the Strategic Tourism Investment Grant's funding period—either under their own management or by establishing other suitable ongoing governance arrangements.
Grant applications to deliver the Welcoming Chinese Visitors project closed on 20 April 2012 and a consortium lead by Avana Learning Pty Ltd was announced as the successful applicant.
The project commenced in June 2012 and will be completed by July 2013.
Grants and funding
Avana Learning Pty Ltd has been awarded a T-QUAL Strategic Tourism Investment Grant of $600,000 (excl GST) to deliver the Welcoming Chinese Visitors project.
For more information about the Welcoming Chinese Visitors project, email the T-QUAL Grants team at firstname.lastname@example.org.